Signs Fading Fast!!
These signs are in Balmain Street Cremorne, off Church Street near the Yarra and Alexandra Parade. The photos below were taken in about 2012 when the signs were fading significantly but there is now a marked deterioration. Makes you think more about the effects of pollution and climate change on signage. On the one hand there is a love of the faded sign as artefacts of a bygone time but do we want them to disappear altogether? I suspect not.
I have strong memories of Rosella products when growing up, especially tomato sauce (ketchup). Rosella started in a Carlton back yard in 1895 with rosella jam. It grew into a large exporter of a wide range of related products by 1920.
Profits grew rapidly from 1919 to 1928 and products expanded to include tomato sauce, chutney, canned spaghetti, pork and beans, soup, olives, olive oil and peanut butter. The company was sold to Unilever in 1963, then declined through the 1980's but has revived as an Australian owned company under Sabrands in recent times.
I have strong memories of Rosella products when growing up, especially tomato sauce (ketchup). Rosella started in a Carlton back yard in 1895 with rosella jam. It grew into a large exporter of a wide range of related products by 1920.
Profits grew rapidly from 1919 to 1928 and products expanded to include tomato sauce, chutney, canned spaghetti, pork and beans, soup, olives, olive oil and peanut butter. The company was sold to Unilever in 1963, then declined through the 1980's but has revived as an Australian owned company under Sabrands in recent times.
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